Take three and pay for only two with coupon TRIPLEEN
Nigel Piercy
AuthorBooks · Second hand1953-2017
British economist
28
Titles
3
Featured books
5
Curiosities
About Nigel Piercy
Birth
1953
Death
2017
British economist
Nigel Piercy was a prominent British economist whose career was deeply linked to both the academic and business worlds.
His most recognized work, Strategic Marketing, has become a fundamental reference for students and professionals in the field.
Throughout his career, he published a total of 28 works exploring the intersection of marketing and management.
In addition to his writing, he stood out as an influential management consultant and university professor.
His research covered key topics such as management information systems and modern marketing strategies.
