by David W. Cravens, Robert Woodruff · Addison-Wesley · tapa dura · ISBN 9780201108408
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This hardcover book, written by David W. Cravens and Robert B. Woodruff, offers a comprehensive view of marketing. Published in 1986 by Addison-Wesley, it has 818 pages and includes bibliographies and indexes. It covers topics such as management and leadership within the field of business and finance.
