by Peter Gerald Moore, Howard Thomas · Penguin · tapa blanda · ISBN 9780140091205
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«The Anatomy of Decisions» is the essay on business decision-making by Peter Gerald Moore and Howard Thomas, published by Penguin in paperback.
The book introduces students and practising managers to the principles of decision analysis, with examples from private and public companies and from administration. It covers everything from how to produce a new product to how to choose the most effective advertising to launch it.
The text is in English. It is part of the Penguin Business collection; this revised edition was published in 1988.
Suitable for university students and practising managers who want to apply decision analysis in the field of management.
