by Jan Callebaut · Garant Uitgevers N V · tapa blanda · ISBN 9789044113587
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The book 'Naked Consumer Today' by Jan Callebaut offers an overview of why consumers really buy things and what this means for marketing. The book details Censydiam's insights into these matters, ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. This book is a valuable tool for anyone interested in better understanding consumer behavior and how to effectively market their products.
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