by Guy Kawasaki, Peg Fitzpatrick · Penguin Books · tapa blanda · ISBN 9780241199473
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«The Art of Social Media: Power Tips for Power Users» is the practical guide by Guy Kawasaki and Peg Fitzpatrick, published by Penguin Books in paperback.
Brings together more than a hundred tips and tricks for making the most of social media. The authors propose a comprehensive strategy: build a solid foundation, optimise your profile, attract followers and integrate social activity with your blog. Designed for users who are starting out or want to improve their results.
A work in the field of technology and business; 208-page edition in English, originally published in 2014.
For advanced users, entrepreneurs and marketing professionals who want to improve their presence on social media.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
