by Guy Kawasaki · Portfolio · tapa dura · ISBN 9781591840565
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«The Art of the Start» is Guy Kawasaki's entrepreneurship guide, published by Portfolio in hardback (226 pages, in English).
Guy Kawasaki applies his experience at Apple and as a venture capitalist to explain how to bring an idea to market: positioning, pitch, business plan, funding, recruiting, and brand building. Practical advice for any type of project.
Recommended for entrepreneurs, intrapreneurs, and non-profit organizations that want to launch a project.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
