by Guy Kawasaki · Ilustrae · tapa blanda · ISBN 9788493614805
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«El arte de empezar» is the practical guide for entrepreneurs by Guy Kawasaki, published by Ilustrae in paperback (240 pages, in Spanish).
In this practical guide, Guy Kawasaki details the essential steps for launching products, services, and companies to market, and offers advice and tools to overcome the challenges of entrepreneurship. His direct approach proposes turning any good idea into a viable project and, according to the author himself, changing the world.
Translation by David Rutte of the original 'The Art of the Start'; the cover marks this edition as 4th.
Aimed at entrepreneurs, founders of new companies, and readers interested in creating and managing businesses.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
