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Guy Kawasaki
AuthorBooks · Second handSince 1954
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
36
Titles
9
Featured books
5
Curiosities
Second-hand books by Guy Kawasaki
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Curiosities about Guy Kawasaki
Birth
1954
Death
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First book
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Years writing
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Guy Kawasaki was born in Honolulu and became a key figure in the Silicon Valley ecosystem.
He is globally recognized as one of the pioneers of the concept of evangelism in marketing.
Throughout his prolific career, he has published a total of 36 books focused on the business world.
His approach combines strategic management with techniques of persuasion and self-help.
He is an expert in digital marketing and social media, sharing his vision on how to build strong business relationships.