by Guy Kawasaki · Deusto · tapa blanda · ISBN 9788423424795
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The art of starting 2.0 is an essential manual for entrepreneurs. In this revised and updated edition, Guy Kawasaki offers a definitive guide to launching any business in today's digital world. Learn how to turn your ideas into reality with tips on online marketing, social media, crowdfunding, and cloud computing. Whether you're just starting out or looking to innovate in your company, this book will provide you with the tools you need to succeed.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
