by Guy Kawasaki · Portfolio Penguin · tapa blanda · ISBN 9780241953648
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«Enchantment: The Art of Changing Hearts, Minds and Actions» is Guy Kawasaki's business essay, published by Portfolio Penguin in paperback.
Kawasaki argues that enchantment can be learned and teaches how to apply it in business: it serves to influence others, turn scepticism into support, and achieve changes of opinion. The lessons draw on his time at Apple and his work as an entrepreneur, and include creating an attractive product, overcoming resistance, and winning over the boss.
The edition has 240 pages, the text is in English, and the publication date is 3 March 2011.
Aimed at entrepreneurs, professionals, and readers interested in influence, leadership, and personal development within the business sphere.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
