by Guy Kawasaki · Penguin Publishing Group · tapa blanda · ISBN 9781591843948
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«Reality Check» is Guy Kawasaki's business guide, published by Penguin Publishing Group in paperback (496 pages, in English).
With irreverent style, Guy Kawasaki collects, updates, and expands the best of his blog into a practical guide to creating and leading enduring organizations. He warns that many chase the next big idea and end up committing the last big mistake, covering everything from effective email to preventing «bozo explosions».
The paperback edition is from 2011; the work originally appeared in 2008. It falls under the categories of business, entrepreneurship, and management.
Recommended for entrepreneurs, executives, and startup founders seeking a critical and practical view on managing their companies.
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
