Second-hand books by Malcolm McDonald from £10.12

About Malcolm McDonald

Birth

1938

Biography

British academic

Malcolm McDonald is a renowned British academic born in 1938.

His most prominent work, Marketing plans, is a fundamental reference in the business world.

Throughout his prolific career, he has published a total of 50 books.

His work focuses on key areas such as marketing, planning, and strategic management.

As a social scientist, he has dedicated his life to analyzing and improving sales and management techniques.