by John Leppard, Malcolm McDonald · Deusto · tapa blanda · ISBN 9788423412198
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«Cómo vender servicios» is the service sales manual by John Leppard and Malcolm McDonald, published by Deusto in paperback (287 pages, in Spanish).
Practical manual explaining the key points and basic steps to achieve good results in selling services. This updated and expanded edition provides an overall view of how to operate in a large, highly competitive market.
For business and finance students and professionals seeking a practical guide to selling services.
