by Malcolm McDonald, Christopher Tideman · Butterworth-Heinemann · tapa blanda · ISBN 9780750620215
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Retail Marketing Plans is the only book that addresses marketing planning applied in a retailing context, providing readers with deep insights into the strategies they should adopt. Professor Malcolm McDonald uses his international consulting experience to show marketing managers and directors how to achieve their long-term goals, while Christopher Tideman contributes a lifetime of practical experience from leading global retail organizations. This book is an essential guide for professionals looking to master the complexities of retail marketing planning.
