by Malcolm McDonald, Martin Christopher, Simon Knox, Adrian Payne, Jane Simms · Pearson Education, Limited · tapa dura · ISBN 9780273642497
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Creating a Company for Customers» is the business essay by Malcolm McDonald, Martin Christopher, Simon Knox, Adrian Payne and Jane Simms, in hardback.
This guide explains how to create and run a market-oriented company: align strategy, culture and processes so that the whole organisation generates customer loyalty and preference. The authors argue that customer service should be a shared responsibility and a driver of competitive advantage, not just a department.
Work in English of 256 pages, published in 2001 by Pearson Education Limited; appears as first edition and is part of the Financial Times series.
It is a work for managers and marketing professionals who want to orient their teams towards loyalty and improving customer relationships.
