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The Marketing Plan
by Malcolm McDonald, Peter Morris · Butterworth-Heinemann Ltd · tapa dura · 96 pages
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Pages: 96 pagesAuthor: Malcolm McDonald, Peter MorrisPublisher: Butterworth-Heinemann LtdFormat: tapa duraLanguage: enRelease date: 1/7/1987ISBN: ISBN 9780434912230
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Synopsis of The Marketing Plan
Este libro es una guía pictórica para gerentes que ofrece una introducción imaginativa y original a los conceptos clave del marketing actual. Los ejecutivos exitosos comprenden que el marketing es un proceso y una orientación esencial para definir el rumbo de una empresa y cómo alcanzarlo. Esta guía, creada por Malcolm McDonald y Peter Morris, utiliza caricaturas y gráficos en blanco y negro para presentar los principios fundamentales del marketing de manera accesible, tanto para aquellos que se inician en el tema como para los profesionales experimentados. Está basado en el bestseller internacional 'Marketing Plans: How to Prepare Them, How to Use Them'.
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