
by Jean T. Auer · HISPANO EUROPEA · tapa blanda · ISBN 9788425507748

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«El placer de vender» is the sales manual by Jean T. Auer, published by Hispano Europea in paperback (184 pages, in Spanish).
The content focuses on the decisive phases of selling: product argumentation, closing the deal, and finalizing with the customer. It explains how to approach each stage to win more clients, with practical guidance for professionals in the commercial sector and sales management.
The editorial record sets the publication in December 1990 and the cover indicates it is the third edition; the work falls under the categories of business and economics and sales management and marketing.
A useful work for salespeople, commercial agents, and marketing professionals who want to strengthen their argumentation and closing techniques.
