by Malcolm McDonald · tapa blanda · ISBN 9780434912308
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing Plans» is Malcolm McDonald's marketing guide, published by Butterworth-Heinemann in paperback (224 pages, in English).
Explains the complete marketing planning process: how to analyse the company's starting point, set objectives, develop strategies and set it all out in a viable business plan. Includes examples of real plans, case studies, templates and exercises designed for use in marketing courses.
The full subtitle is «How to Prepare Them, How to Use Them»; the cover shows the logo of the «Marketing Series».
Aimed at marketing students and professionals, and at university courses and training programmes such as the CIM.
