by Ellen M. Shapiro · Allworth Press · tapa blanda · ISBN 9781581152760
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«Graphic Designer's Guide to Clients» is Ellen M. Shapiro's practical guide, published by Allworth Press in paperback (256 pages, in English).
Practical guide for graphic designers: explains how to attract the right clients, present proposals, handle corporate strategy, and get referrals. Includes interviews with professionals such as Milton Glaser and April Greiman, and with executives from companies like Barnes & Noble and Knoll, on how to choose and evaluate a designer.
The original subtitle is «How to Make Clients Happy and Do Great Work» and it corresponds to the first edition, published in 2003.
For graphic designers who want to land their first clients or improve relationships with existing ones, and for executives who hire design.
