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ISBN: 9780552176231
Un análisis profundo del éxito y el poder de Amazon, Apple, Facebook y Google. Scott Galloway examina cómo estas cuatro empresas se han infiltrado en nuestras vidas y dominan el mercado global. El autor deconstruye sus estrategias y revela las claves de su ascenso, ofreciendo una perspectiva crítica y perspicaz sobre su impacto en la sociedad y la economía.
