by John Battelle · Penguin Publishing Group · tapa blanda · ISBN 9781591841418
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«The Search» is John Battelle's essay on technology and business, published by Penguin Publishing Group in hardback (336 pages, in English).
John Battelle recounts how Google surpassed pioneers like Yahoo, AltaVista and Lycos to dominate internet search, and reveals how its technology and targeted advertising work. He also analyses the impact of search engines on marketing, media, employment and civil liberties.
John Battelle, co-founder of Wired and founder of The Industry Standard, based the book on more than 350 interviews. The work was a finalist for the Financial Times Business Book of the Year.
A book aimed at students, technology professionals, executives and those curious about digital culture.
