by John Battelle · Portfolio · tapa dura · ISBN 9781591840886
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«The Search» is John Battelle's essay on how Google and its rivals transformed internet search (Portfolio, hardback, 311 pages, in English).
John Battelle explains how internet search went from a technical utility to a central industry. Drawing on interviews with founders and competitors, he reconstructs Google's rise, the value of the intention trail each user leaves, and its impact on marketing, media, dating, employment, and civil liberties.
Originally published in 2005, it was a finalist for the Goldman Sachs/FT Business Book of the Year award and includes bibliography and index.
For readers interested in internet history, tech journalism, and the digital business world.
