by John Battelle · Tendencias · tapa blanda · ISBN 9788493464233
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«Buscar» is John Battelle's essay on the impact of Google and search engines, published by Tendencias in paperback (416 pages, in Spanish).
John Battelle analyzes the rise of Google and search engines: their ability to record users' searches leads him to describe them as an archive of intentions. The book explores the impact of this technology on media, culture, law, economics, and privacy, and the questions it raises for businesses, governments, and citizens.
Spanish translation of the original The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (2005), finalist for the Financial Times Business Book of the Year.
Aimed at businesspeople, technology professionals, and readers interested in understanding how search engines have reshaped the economy and digital culture.
