by Nick Mehta, Allison Pickens · John Wiley & Sons Inc · tapa dura · ISBN 9781119572763
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«The Customer Success Economy» is the business management essay by Nick Mehta and Allison Pickens, published by Wiley in hardback (384 pages, in English).
It argues that integrating digital offerings into a customer success philosophy is key to competing, as technical excellence is no longer enough and is easy to imitate. It explains how to reorganize the company, redefine leadership roles, and orient all departments toward the customer, with real examples and interviews with executives and investors. It shows how to generate recurring revenue and retain customers.
The work, published in 2020, carries the subtitle «Why Every Aspect of Your Business Model Needs A Paradigm Shift» and includes a foreword by Maria Martinez.
Recommended for executives, business leaders, and strategy teams interested in Customer Success, customer retention, and organizational transformation.
