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La publicidad en televisión
4.5
Negocios y EconomíaISBN | 9788471144201
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Product details
Pages: 305 pages
Author: Enrique Ortega Martínez
Publisher: Mundi-Prensa
ISBN: 9788471144201
Format: tapa blanda
Language: es-ES
Release date: 1/1/1992
ISBN: 9788471144201
Synopsis of La publicidad en televisión
Este libro de Enrique Ortega Martínez, titulado 'La publicidad en televisión', explora en profundidad los estilos, slogans, promociones e inversiones en el ámbito de la publicidad televisiva. Publicado por Mundi-Prensa, este ensayo práctico ofrece un análisis detallado de las estrategias y técnicas utilizadas en la publicidad en televisión, proporcionando una visión completa de este campo. Es una obra esencial para estudiantes y profesionales del marketing y la publicidad.
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