by Enrique Ortega Martínez · Mundi-Prensa · tapa blanda · ISBN 9788471144201
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«La publicidad en televisión: estilos, slogans, promociones, inversiones» is the essay by Enrique Ortega Martínez, published by Mundi-Prensa in paperback.
A practical essay examining television advertising through four axes: creative styles, slogans, promotions, and investments in the medium. The author details the strategies and techniques used in television commercials and offers an applied view of the advertising field.
The work was published in 1992, is written in Spanish, has 305 pages, and its ISBN is 9788471144201.
It may serve students and marketing and advertising professionals interested in a practical view of television communication.
