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ISBN: 9788473560283
Este libro de Enrique Ortega Martínez es una guía completa sobre la dirección de marketing. Explora la organización de mercados, las ventas y la distribución, ofreciendo una visión rigurosa y adecuada para aquellos que se dedican a los estudios mercadológicos. Con 751 páginas, esta edición de ESIC Editorial es una herramienta valiosa para estudiantes y profesionales del marketing. This book by Enrique Ortega Martínez is a comprehensive guide to marketing management. It explores market organization, sales, and distribution, offering a rigorous and appropriate vision for those dedicated to marketing studies. With 751 pages, this edition from ESIC Editorial is a valuable tool for students and marketing professionals.
