by Enrique Ortega Martínez · ESIC EDITORIAL · tapa blanda · ISBN 9788473560283
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«La Dirección de Marketing» is the marketing manual by Enrique Ortega Martínez, published by ESIC Editorial in paperback (751 pages, in Spanish).
A reference work on marketing management that analyses market organisation, sales and distribution. It breaks down the key variables of commercial activity, such as product, price, advertising and market research, and offers a theoretical basis for the study of marketing.
The book corresponds to the third edition, as stated on the cover. It falls within the area of business, strategy and management, in the category of business and economics.
Intended for students and professionals in marketing and commercial management who need a reference and study work.
