by Enrique Ortega Martínez · Pirámide Ediciones Sa · tapa blanda · ISBN 9788436805178
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«Manual de investigación comercial» is the manual by Enrique Ortega Martínez, published by Pirámide in paperback (936 pages, in Spanish).
Practical guide explaining the commercial research process: how to design the study, obtain information, and analyse results to understand consumer behaviour. Combines theoretical foundations with practical application aimed at decision-making in marketing and sales.
Published on 30 June 2004, it is part of the Economía y Empresa series by Ediciones Pirámide.
For students and business professionals who want to delve deeper into market research.
