by Miquel Abellán, Josep Maria Minguet · Instituto Monsa de Ediciones, S.A. · tapa blanda · ISBN 9788496823952
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«Brand & Branding» is the branding compendium by Miquel Abellán and Josep Maria Minguet, published by Monsa in paperback (208 pages, in English and Spanish).
A visual tour of international branding projects that explains how a corporate identity is built: from the initial brand concept to its application across different media. It includes cases chosen for their graphic strength and real-world implementation, showing the role of design in promoting companies and products.
Published in 2009 in a bilingual English-Spanish edition.
For graphic designers, brand studios, and marketing professionals seeking corporate identity references.
Discover second-hand books by Josep María Minguet.
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