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Brand & Branding
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Negocios y EconomíaISBN | 9788496823952
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Product details
Pages: 208 pages
Author: Miquel Abellán, Josep Maria Minguet
Publisher: Instituto Monsa de Ediciones, S.A.
ISBN: 9788496823952
Format: tapa blanda
Language: en, es-ES
Release date: 1/1/2009
ISBN: 9788496823952
Synopsis of Brand & Branding
Este libro es una cuidada selección de trabajos de branding procedentes de diferentes países, que abarca proyectos de imagen corporativa interesantes por su fuerza gráfica, y proyectos de gran difusión e implantación en múltiples elementos donde se explica claramente la función del branding. La marca nace y a continuación se hace. El libro está en inglés y español.
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