by Luiz Cláudio Zenone, Ana Maria Ramos Buairide · Cengage · tapa blanda · ISBN 9788522104635
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This book provides a comprehensive overview of the fundamental concepts and strategies for executing successful marketing, promotion, and merchandising actions. Written by Luiz Cláudio Zenone and Ana Maria Ramos Buairide, it is an essential reference for students and professionals in business and administration looking to deepen their understanding of market tactics.
