by Jean-Emile Masson, Alain Wellhoff · FisicalBook · tapa dura · ISBN 9788423408733
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«El merchandising: Rentabilidad y gestión del punto de venta» is the manual by Jean-Emile Masson and Alain Wellhoff, published by FisicalBook in hardback.
It analyses merchandising as a tool to increase point-of-sale profitability: it sets out the commercial organisation of the establishment, the presentation and arrangement of products, and the role of marketing in the purchase decision. It offers sales strategies and management of commercial space for distribution professionals.
Work published in 1991, part of the Biblioteca Empresarial Deusto collection; the copy has 162 pages and measures 24 x 16 cm.
Aimed at marketing, distribution and commercial management professionals seeking to optimise point-of-sale profitability.
