by Rui Almeida · Texto Editores · tapa blanda · ISBN 9789724703992
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«Merchandising - a Nova Técnica de Marketing» is the marketing manual by Rui Almeida, published by Texto Editores in paperback (160 pages, in Portuguese).
It addresses merchandising as a marketing technique applied at the point of sale and analyses its role within commercial strategy. It explains how to plan product presentation, sales space and in-store communication to influence the purchase decision.
The publication date is 1 April 1992, and the work is catalogued under the Business and Economics category.
For students and professionals in marketing and business interested in merchandising techniques and their application at the point of sale.
