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The New Positioning: The Latest on the World's #1 Business Strategy
by Jack Trout, Steve Rivkin · McGraw-Hill Education · tapa blanda · 173 pages
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Pages: 173 pagesAuthor: Jack Trout, Steve RivkinPublisher: McGraw-Hill EducationFormat: tapa blandaLanguage: enRelease date: 1/5/1997ISBN: ISBN 9780070653283
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Synopsis of The New Positioning: The Latest on the World's #1 Business Strategy
En este libro, Jack Trout y Steve Rivkin presentan material nuevo sobre los cinco elementos mentales más importantes en el proceso de posicionamiento. Además, se incluyen seis estudios de caso detallados sobre el reposicionamiento. El libro aborda desafíos críticos de marketing, como asegurarse de que el mensaje llegue en una era de sobrecarga de información y mantener la simplicidad del posicionamiento en un mundo cada vez más complejo.
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About the author
Jack Trout
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
1935–201752 titles published
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