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Repositioning: Marketing in an Era of Competition, Change and Crisis
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Negocios y EconomíaISBN | 9780071635592
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Product details
Pages: 224 pages
Author: Jack Trout, Steve Rivkin
Publisher: McGraw Hill
ISBN: 9780071635592
Format: tapa dura
Language: en
Release date: 30/10/2009
ISBN: 9780071635592
Synopsis of Repositioning: Marketing in an Era of Competition, Change and Crisis
En este libro, Jack Trout y Steve Rivkin explican cómo los profesionales del marketing pueden adaptar el posicionamiento original de sus productos, marcas y organizaciones para satisfacer las nuevas demandas de una economía en constante transformación. Ofrecen consejos específicos sobre cómo desafiar y debilitar a los competidores, utilizando estrategias probadas y rediseñadas para el clima actual. Descubre cómo superar la competencia, adaptarte a los cambios y gestionar las crisis en el mundo del marketing.
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About the author
Jack Trout
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
1935–201752 titles published
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