by Jack Trout, Raúl Peralba · Ediciones Pirámide · tapa dura · ISBN 9788436822809
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«En busca de lo obvio» is the strategy essay by Jack Trout and Raúl Peralba, published by Ediciones Pirámide in hardback (224 pages, in Spanish).
The book argues that in a market saturated with complicated strategies, the fastest route to competitiveness is to recover common sense and the obvious. It criticizes marketing and management that generate noise and distance companies from their goals, and proposes differentiating products and services with decisions based on reality.
Published in 2009, with a prologue by Miguel de Haro (editor of IPMark). It is part of the Empresa y Gestión collection.
Aimed at executives, marketing professionals, and communication managers seeking strategic clarity in a saturated market.
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