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Marketing Warfare
3.8
Negocios y EconomíaISBN | 9780452258617
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Product details
Pages: 192 pages
Author: Al Ries, Jack Trout
Publisher: Penguin
ISBN: 9780452258617
Format: tapa blanda
Language: en
Release date: 1/11/1986
ISBN: 9780452258617
Synopsis of Marketing Warfare
En 'Marketing Warfare', Al Ries y Jack Trout, autores del bestseller 'Positioning: The Battle for Your Mind', comparan el marketing con la guerra, donde la competencia es el enemigo y el cliente es el territorio a conquistar. Este libro indispensable establece las reglas del marketing y sigue redefiniéndolas para la próxima generación. Explora estrategias para superar a la competencia y ganar la lealtad del cliente en el campo de batalla del mercado.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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