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Differentiate or Die
by Jack Trout · · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Jack TroutPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: enRelease date: 1/10/2001ISBN: ISBN 9780471028925
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Synopsis of Differentiate or Die
En el competitivo mundo actual, con miles de marcas disponibles, la diferenciación del producto es más desafiante que nunca. 'Differentiate or Die' examina estrategias de diferenciación exitosas de empresas como Dell Computer, Southwest Airlines y Wal-Mart, así como de otras más pequeñas, para determinar por qué algunas tienen éxito y otras fracasan. Este libro explora las estrategias de diferenciación más exitosas de la actualidad, explicando dónde y cuándo deben aplicarse, y cómo pueden ayudarte a crear tu propia imagen en un mercado saturado. Los ejecutivos de marketing pueden aprender a lograr la diferenciación de productos a través de estrategias como la revisión del U.S.P., el posicionamiento, la posesión de una idea y la competencia.
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About the author
Jack Trout
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
1935–201752 titles published
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