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ISBN: 9788448139322
Este libro, escrito por Al Ries y Jack Trout, presenta las 22 leyes inmutables del marketing, ofreciendo una guía concisa y práctica para el éxito empresarial. Con 150 páginas, esta edición en español de McGraw-Hill Interamericana es una herramienta valiosa para profesionales y estudiantes del marketing.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
