by Al Ries, Jack Trout · Mcgraw-Hill Interamericana · tapa blanda · ISBN 9788448139322
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This book, written by Al Ries and Jack Trout, presents the 22 immutable laws of marketing, offering a concise and practical guide to business success. With 150 pages, this Spanish edition from McGraw-Hill Interamericana is a valuable tool for marketing professionals and students.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
Tapa blanda
