by Al Ries, Jack Trout · McGraw-Hill / Inter · tapa blanda · ISBN 9788448101084
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«Marketing de Guerra» is the marketing strategy essay by Al Ries and Jack Trout, published by McGraw-Hill / Inter in paperback, in Spanish.
The book transfers military strategy to the field of marketing and business. Through warlike analogies, Al Ries and Jack Trout explain how companies can plan and execute effective campaigns, anticipate competitors' moves, and gain market positions.
Special edition for the Diario de Economía y Negocios Cinco Días, from the Libros de Empresa collection (number 3) and with a prologue by Raúl Peralta.
For marketing professionals, managers, and students of economics and business interested in competitive strategy.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
