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Marketing de Guerra
4.1
Negocios y EconomíaISBN | 9788576800026
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Product details
Pages: 201 pages
Author: Al Ries, Jack Trout
Publisher: M.Books
ISBN: 9788576800026
Format: tapa blanda
Language: pt-BR
Release date: 1/1/2006
ISBN: 9788576800026
Synopsis of Marketing de Guerra
En esta edición histórica del libro 'Marketing de Guerra', Al Ries y Jack Trout examinan campañas de marketing a lo largo de veinte años, ofreciendo análisis profundos sobre éxitos y fracasos. Los autores explican cómo las empresas pueden obtener ventajas competitivas y presentan estrategias esenciales que toda empresa debe conocer al desarrollar un programa de marketing. Este libro revela los principios de las guerras de marketing ofensiva, defensiva, de flanqueo y de guerrilla, proporcionando una valiosa perspectiva sobre el liderazgo en el mercado.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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