Take three and pay for only two with coupon TRIPLEEN
VAT included
* All our products are carefully inspected to support sustainable culture.
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
ISBN: 9788576800026
En esta edición histórica del libro 'Marketing de Guerra', Al Ries y Jack Trout examinan campañas de marketing a lo largo de veinte años, ofreciendo análisis profundos sobre éxitos y fracasos. Los autores explican cómo las empresas pueden obtener ventajas competitivas y presentan estrategias esenciales que toda empresa debe conocer al desarrollar un programa de marketing. Este libro revela los principios de las guerras de marketing ofensiva, defensiva, de flanqueo y de guerrilla, proporcionando una valiosa perspectiva sobre el liderazgo en el mercado.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
