by Pete Barry · Thames and Hudson Ltd · tapa dura · ISBN 9780500516232
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«The Advertising Concept Book» is Pete Barry's advertising guide, published by Thames and Hudson Ltd in hardback (296 pages, in English).
Practical manual that explains the advertising creative process from start to finish: how to write ads, choose typefaces, generate ideas and strategies, and how to work with agencies. Includes exercises to evaluate one's own work and a revised section on interactive advertising, with dozens of examples of real campaigns.
Second revised and expanded edition, published in 2012, with updated chapter on interactive advertising. The subtitle is «Think Now, Design Later».
Tapa dura
