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Negocios y Economía

Relentless

by Ikujiro Nonaka, Johny K. Johansson · HarperBusiness · tapa blanda · 224 pages

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Pages: 224 pagesAuthor: Ikujiro Nonaka, Johny K. JohanssonPublisher: HarperBusinessFormat: tapa blandaLanguage: enRelease date: 1/8/1997ISBN: ISBN 9780887308604

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Synopsis of Relentless

Relentless: The Japanese Way of Marketing es un libro de Ikujiro Nonaka y Johny K. Johansson, publicado en agosto de 1997. Este libro de bolsillo de 224 páginas explora las estrategias de marketing japonesas. Publicado por HarperBusiness, el libro tiene unas dimensiones físicas de 8.2 x 5.5 x 0.5 pulgadas y un peso de 7.2 onzas. El libro está escrito en inglés y se centra en temas de marketing, negocios y economía, con un enfoque particular en el marketing de exportación y Japón.



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About the author

Ikujiro Nonaka

Ikujiro Nonaka

Ikujiro Nonaka was a Japanese organizational theorist and Professor at the Graduate School of International Corporate Strategy of the Hitotsubashi University. Known for developing the Theory of Organizational Knowledge Creation, which explains how organizations generate continuous and sustainable innovation through the creation and conversion of individual, group, and organizational knowledge. He has also been a key figure in the field of knowledge management.

1935–202521 titles published
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