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The Multinational Mission
3.8
Negocios y EconomíaISBN | 9780029250501
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Product details
Pages: 290 pages
Author: C.K. Prahalad, Yves L. Doz
Publisher: Macmillan USA
ISBN: 9780029250501
Format: tapa dura
Language: en
Release date: 1/10/1987
ISBN: 9780029250501
Synopsis of The Multinational Mission
El libro 'The Multinational Mission' de C.K. Prahalad e Yves L. Doz, publicado en 1987, ofrece un análisis profundo sobre cómo las empresas multinacionales pueden equilibrar las demandas locales con una visión global. Basado en investigaciones exhaustivas y entrevistas con ejecutivos de importantes empresas globales, este libro proporciona un marco estratégico para la toma de decisiones y la implementación de estrategias innovadoras en el mercado global. Se examinan factores esenciales como la intervención gubernamental, las necesidades del cliente y los avances tecnológicos, ofreciendo tácticas para competir internacionalmente y ejemplos de estrategias exitosas.
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About the author
C. K. Prahalad
Coimbatore Krishnarao Prahalad was an Indian-American entrepreneur and author.
1941–201020 titles published
View full profileBest-selling books in Foreign Trade
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