by Pankaj Ghemawat · McGraw-Hill Education Ltd · tapa dura · ISBN 9781591398660
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«Redefining Global Strategy» is Pankaj Ghemawat's business strategy essay, in hardback (272 pages, in English).
Ghemawat argues that most economic activity is local and the world remains semiglobalized, so uniform global strategies fail. He proposes assessing cultural, administrative, geographic, and economic differences between countries, and choosing among adaptation, aggregation, and arbitrage, with cases such as Cemex, Toyota, and IBM.
Published in 2007, its subtitle is «Crossing Borders in a World Where Differences Still Matter». It corresponds to the first edition.
Aimed at executives, strategists, and professionals in companies with international operations who need to rethink their approach to globalization.
Pankaj Ghemawat is an Indian-American economist, professor, global strategist, speaker and author known for his work in the study of globalization. He created the DHL Global Connectedness Index and the CAGE Distance Framework.
