by Pankaj Ghemawat, Bruno Cassiman, David J. Collis, Jan W. Rivkin · Pearson College Div · tapa blanda · ISBN 9780131430358
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«Strategy and the Business Landscape» is the strategy book by Pankaj Ghemawat and others, published by Pearson College Div in paperback (159 pages).
Business strategy manual with a perspective centred on the firm and value creation. Designed to master analytical tools and develop an integrative viewpoint when making strategic decisions. This second edition adds chapters on competitive dynamics and corporate strategy.
Text in English. The first edition, «Strategy and the Business Landscape: Text and Cases», was published in 1999.
Designed for MBA and Executive MBA courses, with an academic and professional orientation.
Pankaj Ghemawat is an Indian-American economist, professor, global strategist, speaker and author known for his work in the study of globalization. He created the DHL Global Connectedness Index and the CAGE Distance Framework.
