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Strategy and the Business Landscape
4.2
Negocios y EconomíaISBN | 9780131430358
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Product details
Pages: 159 pages
Author: Pankaj Ghemawat, Bruno Cassiman, David J. Collis, Jan W. Rivkin
Publisher: Pearson College Div
ISBN: 9780131430358
Format: tapa blanda
Language: en
Release date: 1/1/2006
ISBN: 9780131430358
Synopsis of Strategy and the Business Landscape
Este libro, escrito por Pankaj Ghemawat en colaboración con Bruno Cassiman, David Collis y Jan Rivkin, presenta la segunda edición de un libro de texto introductorio sobre estrategia. Adopta una perspectiva centrada en el valor y en la empresa. El libro es riguroso en su base de investigación, pragmático en su enfoque y conciso. Esta segunda edición incluye nuevos capítulos completos sobre dinámicas competitivas y estrategia corporativa.
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