by Pankaj Ghemawat, David J. Collis, Jan W. Rivkin, Gary P. Pisano · Pearson · tapa blanda · ISBN 9780135025147
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«Strategy and the Business Landscape» is the business strategy book by Pankaj Ghemawat, David J. Collis, Jan W. Rivkin and Gary P. Pisano in paperback.
A business strategy work designed for students to master a set of analytical tools and develop an integrative vision when making strategic decisions. It focuses on strategies with the greatest potential to improve company performance.
Second international edition, published by Pearson in 2007. Text in English, 176 pages.
Intended for business administration and management students who want an introduction to strategic analysis.
Pankaj Ghemawat is an Indian-American economist, professor, global strategist, speaker and author known for his work in the study of globalization. He created the DHL Global Connectedness Index and the CAGE Distance Framework.
