by Pankaj Ghemawat, David J. Collis, Gary P. Pisano, Jan W. Rivkin · Addison Wesley · tapa dura · ISBN 9780201357295
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Strategy and the Business Landscape» is the business strategy book by Pankaj Ghemawat, David J. Collis, Gary P. Pisano and Jan W. Rivkin, published by Addison Wesley in hardback (464 pages, in English).
A reference work on business strategy offering a historical and contemporary perspective on the field, based on the teaching experience of several Harvard Business School professors in their required strategy and competition course for MBA students. The text combines current academic thinking with examples from the consulting world and concisely presents key concepts of strategic analysis, such as mapping the competitive landscape, creating competitive advantages and the dynamics of competition.
First edition, published in 1999. The edition corresponds to the «Text and Cases» version and includes Harvard Business School cases. Hardback format, 464 pages, text entirely in English.
Aimed at undergraduate and postgraduate business administration students, as well as professionals and executives seeking to master analytical tools for strategic decision-making.
Pankaj Ghemawat is an Indian-American economist, professor, global strategist, speaker and author known for his work in the study of globalization. He created the DHL Global Connectedness Index and the CAGE Distance Framework.
Tapa dura
