by John L. Daniels, Caroline N. Daniels · McGraw-Hill Education · tapa dura · ISBN 9780070153509
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«Global Vision» is the business management essay by John L. Daniels and Caroline N. Daniels, in hardback (224 pages, in English).
Work arising from a five-year IBM/Peat Marwick study. It describes three models of global company —exporter, multinational and multilocal— and sets out six strategic steps for the first five years, among others: clear vision, customer focus, collaboration, global employees and information technology. Includes examples and success cases.
Published by McGraw-Hill Education, with a foreword by Pierre Hessler, vice president of IBM.
Aimed at executives and management professionals interested in internationalising their companies or reviewing their global strategy.
