by Christopher A. Bartlett, Sumantra Ghoshal · Random House Business · tapa dura · ISBN 9780091742553
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«Managing Across Borders: The Transnational Solution» is the business management essay by Christopher A. Bartlett and Sumantra Ghoshal, in hardback.
The authors argue that simple, symmetrical and static structures do not work in a complex and changing environment; embracing that complexity gives competitive advantage. They analyse the emerging transnational organisation and how to develop it, based on a five-year study of 236 managers from the US, Japan and Europe.
Originally published on 7 September 1989 by Random House Business; hardback edition with 274 pages in English.
Aimed at managers and executives facing complexity, diversity and change in companies with international operations.
