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Managing Across Borders
by Christopher A. Bartlett, Sumantra Ghoshal · Random House Business · tapa dura · 274 pages
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Pages: 274 pagesAuthor: Christopher A. Bartlett, Sumantra GhoshalPublisher: Random House BusinessFormat: tapa duraLanguage: enRelease date: 7/9/1989ISBN: ISBN 9780091742553
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Synopsis of Managing Across Borders
En un entorno de creciente complejidad, diversidad y cambio, las empresas no pueden gestionarse a través de estructuras unidimensionales, simétricas y estáticas. Las empresas que desarrollan la capacidad organizativa para abrazar la complejidad y el dinamismo, en lugar de negarlos, tendrán una enorme fuente de ventaja competitiva. Este libro describe las características de la organización transnacional emergente y proporciona orientación específica sobre cómo las empresas pueden desarrollarlas. Es una lectura esencial para los ejecutivos que reconocen que las estructuras, los procesos y las mentalidades desarrolladas en respuesta a las oportunidades y demandas de una era anterior no llevarán a sus empresas a través de la década de 1990.
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About the author
Christopher A. Bartlett
Christopher A. Bartlett is an Australian organizational theorist, and Emeritus Professor of Business Administration at the Harvard Business School, known for his work on multinational corporation and transnational management with Sumantra Ghoshal.
Born in 194325 titles published
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