by Jack Trout · tapa blanda · ISBN 9788448128814
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This book by Jack Trout, titled 'Differentiate or Die', explores the importance of differentiation in the business world. The work highlights how differentiation has become an essential keyword to survive in a high-risk competitive environment. The book was recognized by Soundview Executive Book Summaries as one of the twelve best management books of all time.
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
