by Al Ries, Jack Trout · Plume Books · tapa blanda · ISBN 9780452264182
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
Bottom-Up Marketing is a book by Al Ries and Jack Trout that presents a step-by-step approach to turn an effective tactic into an overall business strategy. The authors challenge conventional views of marketing, offering an innovative perspective on how to build a successful marketing strategy from the ground up. This book offers a practical guide for marketing professionals and entrepreneurs looking for new ways to drive their business growth.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
Tapa blanda
